Which is more important in Search Engine Optimization – content or keywords? Keywords are, of course, still important in terms of researching which ones to target and strategically integrating them into your website. But, honestly, the keyword part of SEO is easy…and also becoming less effective over time.
SEO as a practice is witnessing a tremendous shift, a renewed emphasis on quality over quantity. This applies to keywords, link-building, and content development. Marketers need to create thoughtful content that addresses a challenge that their audience is facing, rather than just providing a shell to house carefully researched keywords. They shouldn’t overdo it with keywords either, as context and the semantic web are lessening the need for such heavy-handed optimization as in years past. And finally, they shouldn’t view link-building as a tactic, but view it as an opportunity to nurture fewer, more meaningful relationships with other web publishers whose objectives are relevant in some way to their own.
Creating a solid content strategy is critical in ensuring that you’re providing content that is: (Read More…)