By Star Bradshaw, VP of Conversion Rate Optimization
Part 1 of 2
Have you ever wondered exactly what people are up to on your site? If you have contemplated this, it was likely triggered by the desire to understand why more visitors weren’t responding to your website. In other words, you’ve probably asked, “Why isn’t my site driving more contacts, leads, subscriptions or sales?”
Businesses grapple with this question routinely. (If they’re smart, they do.) Unfortunately, when frustrated site owners ponder what people are doing on their website, the answer is all too often: They are leaving. Fortunately, there are lots of ways you can gain insights on these fleeting visitors in order to strategically improve your website, thereby increasing their engagement and response.
To begin to better understand visitor behavior, take a look at some key metrics in your analytics. Indicators of unsatisfied visitors can be found in certain engagement and conversion metrics. (Read More…)