Pulling PPC Levers: Tailor Your Ad Copy To Buy Cycle Stages
April 24th, 2009
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While I’ve already posted about writing pay-per-click ad copy, a recent article entitled “Tailor Your Ad Copy To Buy Cycle Stages” is definitely worth a read. It gives specific examples of different ad copy that’ll be displayed for various keywords likely to be used by searchers in different stages of the buying cycle.
