You probably didn’t know I was on vacation this past week because, through the magic of technology, my pre-written blog posts kept getting published even while I was away. But, boy…leave for five business days and my TechLINKS blog gets moved to
a new TAG Community site, and Microsoft and Yahoo finally agree on a deal! (What else did I miss?) Here’s how the latter may (or may not) affect you.
In a nutshell, Yahoo will no longer keep its own index/database for organic search results (this is the SEO — search engine optimization — side of the equation). Instead, it’ll “lease” this data from Microsoft’s new Bing search engine. The deal should close early next year and Bing results should show up when you search on Yahoo sometime third quarter 2010.
In addition, on the paid search (PPC – pay-per-click) side, Yahoo will “lease” the ads from Microsoft as well. That’s expected to happen by early 2011.
So is this going to rock your world? Not likely. I, for one, am glad to see Google getting some competition, although how much of a dent this alliance can put in Google’s market share — if any — remains to be seen.
If your site currently ranks high organically on Yahoo but not Bing, that’s not good, but you’ve got about a year to fix that. If you run PPC, things may simplify, as you won’t have to manage campaigns in both Yahoo and Microsoft. There are some proprietary Yahoo tools that may be going away, but unless you’re a developer, I don’t see a big loss for many folks with this new scenario.