Search Advisory

If you’ve been following my “Leveraging Social Media for SEO” series, you may be interested in attending a meetup event next Monday, July 20, from 6:45 – 9:00 pm. I’ll be on a panel discussion talking about “Using Social Media for SEO” put on by th

e Atlanta Search Engine Optimization meetup group. The cost is $10 and the location is the University of Phoenix off 400 in Dunwoody.

In addition to the “off-site” social media factors I’ve been discussing in this blog series (and will cover that evening), Peter Fasano of Mass+Logic will speak about “on-site” social media factors, such as integrating links to social media sites on your site, pushing content out, and more. There will also be a third speaker giving a case study, and plenty of time for Q&A. Mike Schinkel heads up the organization and this meeting, with assistance from Jack Ogilvie and Eric Werner.

For those of you keeping track, that makes three opportunities in the next week where you can hear me speak about various search marketing topics, for free or very low cost. Here’s the rundown again:

Thursday, July 16 morning: “What the Future Holds: Marketing and Sales in the Year 2012” (group event, free to TAG members, $20 for non-members)

Monday, July 20 evening: “Using Social Media for SEO” Meetup (group event, $10)

Tuesday, July 21 afternoon: “Convince and Convert: How to Pull More Prospects Into and Through the Sales Funnel” webinar (online, free of charge)

I’ll be on a panel discussion about “What the Future Holds: Marketing and Sales in the Year 2012″ this Thursday, July 16 from 7:30 – 9:00 am at Georgia Tech’s Technology Square (Hodges Room – 75 5th St., Midtown Atlanta).  The event is hosted by the TAG Marketing society of the Technology Association of Georgia.  Our moderator will be PointClear‘s founder, Dan McDade.

Here’s the official writeup:

Join our distinguished panel as they discuss what the future of sales and marketing. Stacy Williams (search engine marketing pioneer), Tim Sullivan (Solution Selling® sales process and methodology expert) and Joe Kaufman (interactive marketing expert) will predict how marketing will change in the next three years as we approach 2012.

See what the future of marketing holds as our distinguished panel discusses what has changed since 2006 and what will change as we approach the year 2012. Topics to be discussed include an increased focus on tracking and measurement, “outside the nine-dots” use of twitter, real time search, mobile marketing, campaign integration, behavioral design and 1-to-1 marketing.