Search Advisory

Tom Shivers from Capture Commerce recently interviewed me about how social media impacts search engine optimization.  This was prompted by last month's AiMA/SEMPO Atlanta event (our coverage here).  Listen to the podcast here<

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Topics I cover in about 10 minutes:

• How social media has changed the search landscape
• Google+ and what marketers think about its chance for success
• How businesses can improve the SEO value of their Facebook page
• How businesses can get more marketing value with their use of Twitter
• How Newell-Rubbermaid has pioneered product reviews to impact search rank, marketing, product development, retail shelf space and sales