Mobile Muscles its way through Black Friday and Cyber Monday
I predict 2011 will be declared the year that mobile became a game changer in holiday shopping.
PayPal saw an increase of over 500 percent in global mobile payment volume on Black Friday 2011 compared to 2010, according to Mobile Commerce Daily. IBM reported that sales on mobile devices surged to 9.8 percent from 3.2 percent year over year. Early numbers for Cyber Monday are in and PayPal reports a six-fold increase in mobile payment volume compared to Cyber Monday 2010.
This dramatic spike in mobile buying proves that consumers are increasingly comfortable using their mobile devices to make transactions. In a word, mobile has finally become the e-commerce game changer we’ve anticipated for years.
I can attest to this on a personal level. I usually make a point of boycotting the Black Friday buying frenzy. I’ve never understood the logic of shivering in a pitched tent outside Target or fending off “competitive shoppers” at Walmart to get a Black Friday deal. Read more…
