…And Why Should I Care?
For the past 18 months, we’ve been quietly working with private equity firms and other investors, doing search engine marketing due diligence on the companies they’re buying. This due diligence process – or audit, if you prefer – can benefit every company. That is, every company that relies on their website or search marketing to drive leads or revenue (and isn’t that most of us?).
We look for two things. Is the company doing anything risky that could backfire in the future, jeopardizing growth? Or are they leaving money on the table by not fully leveraging their search marketing endeavors?
Search Marketing Risks
At first glance, it may not be obvious that search marketing does, in fact, have risks. Here are some real issues we’ve uncovered while performing search marketing audits: Read more…