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	<title>Search Advisory</title>
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		<title>April Newsletter: B2B Versus B2C: 6 Ways Search Marketing is Different</title>
		<link>http://www.searchadvisory.net/april-newsletter-b2b-versus-b2c-6-ways-search-marketing-is-different/</link>
		<comments>http://www.searchadvisory.net/april-newsletter-b2b-versus-b2c-6-ways-search-marketing-is-different/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:52:30 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[b2b]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3114</guid>
		<description><![CDATA[Selling to a business is typically more complex than selling to a consumer.  So it naturally follows that using search engine marketing to target the B2B buyer can be intricate.  Here are six ways to tailor your digital marketing efforts to a business-to-business audience. 1.    Decision By Committee. There are often multiple parties involved in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMY Award Winners Again!</title>
		<link>http://www.searchadvisory.net/amy-award-winners-again/</link>
		<comments>http://www.searchadvisory.net/amy-award-winners-again/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 16:33:12 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[ama]]></category>
		<category><![CDATA[amy]]></category>
		<category><![CDATA[amy awards]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3100</guid>
		<description><![CDATA[I’m pleased to announce that we have won a 2012 AMY Award, and been named a finalist in a second category. This continues our streak – we’ve never failed to be named finalists (if not a winner) with every entry we’ve submitted over the years. The AMY Awards are officially known as the “Atlanta Marketer [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>March Newsletter: Facebook Premium Ads: Have They Gone Too Far?</title>
		<link>http://www.searchadvisory.net/march-newsletter-facebook-premium-ads-have-they-gone-too-far/</link>
		<comments>http://www.searchadvisory.net/march-newsletter-facebook-premium-ads-have-they-gone-too-far/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 19:30:00 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3094</guid>
		<description><![CDATA[Facebook’s new Premium Ads are a boon to marketers, who now have a way to slyly insert their ads into the news feeds of non-fans.  The way it works is that companies can turn a post on their Facebook page into a “sponsored story.”   Before, these advertisements would appear among other ads in the right hand column for fans.  Now they can also appear directly in fans’ news feeds as “featured stories”.  And if the fan interacts with the featured story by commenting on it or liking it, the ad will then also appear in their friends’ news feeds.]]></description>
		<wfw:commentRss>http://www.searchadvisory.net/march-newsletter-facebook-premium-ads-have-they-gone-too-far/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Important Info on Migrating Facebook Business Page to Timeline Format</title>
		<link>http://www.searchadvisory.net/important-info-on-migrating-facebook-business-page-to-timeline-format/</link>
		<comments>http://www.searchadvisory.net/important-info-on-migrating-facebook-business-page-to-timeline-format/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 18:55:40 +0000</pubDate>
		<dc:creator>Steven Fortner</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3081</guid>
		<description><![CDATA[All business pages will be migrated to the Facebook timeline format on March 30.

]]></description>
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		</item>
		<item>
		<title>We Are Hiring a Project Manager!</title>
		<link>http://www.searchadvisory.net/we-are-hiring-a-project-manager/</link>
		<comments>http://www.searchadvisory.net/we-are-hiring-a-project-manager/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 15:51:07 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[hiring]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3076</guid>
		<description><![CDATA[We are seeking a new team member with experience as a Project Manager. We’re looking for candidates located in Atlanta. They will become part of a team that rewards performance, encourages growth, values relationships with our families and community, and offers a competitive compensation package. (Not to mention, we were named one of Atlanta’s Best Places to Work in 2011!)]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Move Over Google &#8211; There&#8217;s a New Evil Kid In Town</title>
		<link>http://www.searchadvisory.net/move-over-google-theres-a-new-evil-kid-in-town/</link>
		<comments>http://www.searchadvisory.net/move-over-google-theres-a-new-evil-kid-in-town/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 21:18:52 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEM General]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3071</guid>
		<description><![CDATA[Google's "Don't Be Evil" motto has been quite a punchline for years, as Google continues to find new and creative ways to separate advertisers from their money.  It appears that Facebook has taken a page from Google's playbook.  Well played, Facebook.  Well played.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>We Are Hiring an SEO Manager!</title>
		<link>http://www.searchadvisory.net/we-are-hiring-an-seo-manager/</link>
		<comments>http://www.searchadvisory.net/we-are-hiring-an-seo-manager/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 20:24:03 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[hiring]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3067</guid>
		<description><![CDATA[We are seeking a new team member with deep experience in Search Engine Optimization (SEO).  We're looking for candidates located in Atlanta.  They will become part of a team that rewards performance, encourages growth, values relationships with our families and community, and offers a competitive compensation package.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMY Finalists Again!</title>
		<link>http://www.searchadvisory.net/amy-finalists-again/</link>
		<comments>http://www.searchadvisory.net/amy-finalists-again/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 21:52:30 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[ama]]></category>
		<category><![CDATA[amy]]></category>
		<category><![CDATA[amy awards]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3061</guid>
		<description><![CDATA[I'm pleased to announce that both of our entries in this year's AMY Awards are finalists. This continues our streak - we've never failed to be named finalists (if not a winner) with every entry we've submitted over the years. Prominent Placement was named a finalist in two categories...]]></description>
		<wfw:commentRss>http://www.searchadvisory.net/amy-finalists-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>February Newsletter: What Are You Missing With Paid Search?</title>
		<link>http://www.searchadvisory.net/february-newsletter-what-are-you-missing-with-paid-search/</link>
		<comments>http://www.searchadvisory.net/february-newsletter-what-are-you-missing-with-paid-search/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 22:02:08 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3055</guid>
		<description><![CDATA[Paid search – also known as Pay-Per-Click (PPC) – is much more complex than meets the eye.  I’ve always said it’s “deceptively simple” – while anyone with a credit card and Internet access can get a campaign up and running quickly, that doesn’t necessarily mean they’ll do a good job.  There are so very many “levers” (as we call them) with PPC that it’s hard to keep track of them all.  It’s even harder to know when to pull which lever in order to get the best results.]]></description>
		<wfw:commentRss>http://www.searchadvisory.net/february-newsletter-what-are-you-missing-with-paid-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Small &amp; Medium-Sized Businesses Can Grow via Search</title>
		<link>http://www.searchadvisory.net/how-small-medium-sized-businesses-can-grow-via-search/</link>
		<comments>http://www.searchadvisory.net/how-small-medium-sized-businesses-can-grow-via-search/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:06:23 +0000</pubDate>
		<dc:creator>Stacy Williams</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEM General]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[smb]]></category>

		<guid isPermaLink="false">http://www.searchadvisory.net/?p=3052</guid>
		<description><![CDATA[SEMPO Atlanta is pleased to present our first event of 2012, aimed at small and medium-sized businesses who want to grow their companies through search and online marketing. Thursday, March 8, 6pm at Park Tavern in Atlanta. It's free for SEMPO members.]]></description>
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		<slash:comments>1</slash:comments>
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