Search Advisory

As with most features, Google continues to make changes and improvements to sitelinks. Most recently, Google added instant previews to organic sitelinks. Previously, sitelinks were simply quick links to important pages within a site, with a very minimal description of the page. With the new update, users can now see a visual preview of up to 12 pages within the site before clicking on a page.

Here’s an instant preview of a Prominent Placement sitelink:

This new feature can be beneficial in pointing users to the right page on your site; however, it can be detrimental if your sitelinks do not preview well. It is now even more important to ensure that your sitelinks are a good representation of your site and point users to the best pages on your site.

Take a look at your sitelinks. Are they a good representation of the important pages within your site?

While you can’t choose your sitelinks, there are some steps you can take that will influence which pages Google will choose to use as your sitelinks. Check out our recommendations in an earlier blog post.