Search Advisory

Flickr and other photo-sharing sites (where the photos are not hidden behind a password) also offer opportunities to take up room in the search engine results pages and build links pointing to your site.

There are lots of places to put keywords on Flickr, including:

- Your account name
- Each photo’s title
- Each photo’s description
- Each photo’s tags

In addition, you can put links in the description, pointing to your main site.  You can even put keywords in the anchor text of the link, which is a rare opportunity that shouldn’t be missed!  Supposedly, Flickr doesn’t pass link juice, but I’m not sure I buy that.  It certainly can’t hurt to include a link (again, at a minimum, it should help drive traffic).

Are you thinking that sharing photos isn’t appropriate for a business?  I disagree!  Again, you probably already have photos around, such as executive head shots, products, your facilities, events, etc.  Unless you’ve got something proprietary or confidential, it can’t hurt to upload them.  Once you get your feet wet, you might even think about taking photos based on in-demand content or targeted keywords.