Search Advisory

In addition using your own blog for SEO purposes, you can also leverage other people’s blogs.  Here, it’s not so much the content that helps (your comment on another blog is not likely to show up in search engine results), it’s the links.  And there’s a right way and a wrong way to do it.

First, find blogs that are in your industry or on a topic that’s relevant to your business.  (It won’t do a technology company much good to get a link from a blog about flowers, for example.)  Technorati or Google Blog Search can help you find appropriate blogs.

Next, become a reader of the best blogs.  If/when there’s a post where it’s appropriate for you to add a comment, do so.  Very important: I am not advocating blog spam!  Only add a comment if it makes sense to do so, and add a quality comment that furthers the discussion (nothing like just ”Great post!”).

In your comment (preferably the footer, under your name), include a link pointing back to your site.  Remember from my previous post, some blogs will be using “nofollow,” so links from those blogs won’t count for as much (if anything) as compared to links from blogs that aren’t using “nofollow.”

So that concludes our brief overview of how to use blogs to help reach SEO goals.  Next up: social networking sites!