Search Advisory

The only problem with being on a panel at a conference is that you can’t simultaneously speak and take notes for a blog post.  Here’s what I wrote about the panel I was on prior to it happening. 

I did play on the PPC side, along with Andrew Goodman of Page Zero Media.  At one point, the guys on the SEO side weren’t saying what I would have been saying if I were them, so I briefly jumped the fence and defended SEO (I’m a Libra – I can do that!).  Andrew called me “Benedict Arnold” and the session got even more lively after that!

I gave a brief PowerPoint presentation before the debate, which you can view here.  Of course, the ultimate lesson is that the best approach is to use SEO and PPC together!