SEMPO Atlanta has another informative event planned for next Thursday, November 1. Join
us to hear a panel of experts speak about the latest and greatest with paid search, focusi
ng on the Display network and Retargeting (aka Remarketing). Here are the details:
We all know paid search and display ads are pillars of effective online advertising programs. Now, search retargeting has emerged to leverage the best features of search and display to deliver better clickthrough rates and brand value. Search retargeting can be predictive based on recently conducted searches or it can be contextual, targeting users who have recently clicked on a search ad.
Join us November 1st as experts from Yahoo, Simpli.fi, Magne+ic and Performics share insights and recommendations for using search retargeting to stretch online budgets, improve reach, ROI, CTR and deliver better online advertising results.
- Craig Osika, Director of Solutions Engineering, Yahoo
- Gus Spathis, CTO, Magnetic
- Dana Todd, SVP of Marketing & Business Development, Performics
- Donny Dye, VP of Strategic Partnerships, Simpli.fi
When: Thursday, November 1, 2012. 6:30 – 9:00 pm
Where: Ravinia Club, 2 Ravinia Drive, Suite 100, Atlanta, GA, 30346
Cost: Free for SEMPO global members, $25 in advance or $35 at the door for non-members
Register here today!