Search Advisory

“If the glove doesn't fit, you must acquit.”  With these eight words, Johnny Cochran effectively eliminated nine months' worth of testimony by the prosecution in O.J. Simpson's murder trial.  We all know how that story ended.

There was a definite theme at “The Power of eMarketing” conference last week about information overload, and how marketers can cut through the clutter.  Steve Patrizi of LinkedIn addressed it in his keynote, and Bill Schley (President of the David ID branding firm) then delved into it further with his talk about The Micro-Script Rules.

There are only four “micro-script rules,” and as one might expect, they're simple.

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So you’re rebranding your company, and with the new brand name comes a new domain name for your website. There are a number of challenges associated with rebranding a company, and maintaining the success of your search engine marketing program is o

ne of them. When your site moves from www.oldbrand.com to www.newbrand.com – even if the design and content stays the same – organic rankings can plummet, pay-per-click ads can point to nonexistent pages, traffic from search engines can drop, and leads/sales from search engines can decline as a result.

What’s a marketer to do? Fortunately, with some planning and attention to detail, many of these problems can be avoided. Work with your developer and search marketing specialist to follow this checklist of 12 ways to minimize the damage from switching domain names. Read more…