The search engine marketing industry is all abuzz about two separate cheating scandals that have been exposed during the past two weeks. Unfortunately, cheating isn’t too uncommon, as our industry continues to have “black hat” practitioners who try to game the system. But February’s accused perpetrators are unusual in that they’re both well-established corporations in the Fortune 200. Read more…
SEMPO Atlanta’s last event of 2010 will be held next Wednesday evening, November 3. Representatives from Google, Yahoo and Bing will be there to answer your questions. They’ll cover Google Instant, the Yahoo/Bing alliance, and anything else you’d like to cover.
Save $15 by registering online by Monday, November 1! More info or to register.
By Star Bradshaw, Account Manager & Usability Expert
Are You Prepared for the Yahoo-Microsoft Search Alliance?
You heard about it way back when, maybe even forgot about it for a while, only to be jolted to awareness now that it’s begun. Yes, I’m talking about the Yahoo-Microsoft search alliance.
This partnership means that organic and paid search listings on Yahoo will be powered by Microsoft. So when you search on Yahoo or Bing, you will get the same results, though other content and elements of the search experience will remain unique to each engine.
This impending alliance shouldn’t be ignored – it will produce a significant change in the search landscape. Though Google’s dominance is undisputed, with more than 65% of the market, Microsoft’s Bing and Yahoo combined hold a 30% share, which represents a viable alternative to the search behemoth. Read more…
